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Diggby

Every new business in Alberta.

logo to launch
Diggby: Every new business in Alberta.

The brief: Alberta's public record is full of work about to happen, and almost nobody reads it. Read it every night.

where it started

It started in March as Radar, a script reading Calgary building permits. By April it had a name, a nightly run across six Alberta cities, and its first two paying customers, both straight from cold email.

Permits, business and liquor licences, new corporations and completions all land in one place, typed and ranked by how big the job is and whether there's anyone to call.

The wordmark
The palette
The type
What it reads
The rule
Brand art
The voice

how and why

It's built for people who work on job sites, so it looks like the city at night from a crane: navy, bone, and one signal orange that only ever lights the double G or the thing worth calling. Anton reads like a site sign.

The rule underneath is no source, no name. Every fact on a list carries where it came from, and every row is checked by hand before it goes out.

diggby.com
Calgary, one night of permits
Diggby promo

Where it stands: live and reading Alberta every night. Self-serve signup is paused while every list is hand-reviewed; a free sample list is the way in.